Travel is change - the shift from historic, personalized travel to today's impersonal, technology-driven experience has propelled the industry to new heights.
But where do we go next? What role will "Digital Transformation" have in travel? And who will we close the final leg between "online and offline, in real time"...?
Find here my thoughts for 2024 and forward - after all its as always the delicate balance between the human touch and technology in creating memorable, efficient travel experiences.
So you are ready to take your online marketing expertise to the next level? Work with our partners across the globe on exiting SEM/SEO and Inbound marketing projects? Then join us at the Expedia Affiliate
Schema.org has been around for a while now and finally seems to have established itself as the industry standard for “Semantic SEO“. Besides great things like breadcrumbs, rating stars and reviews the chance to display
Google+ is finally starting to become of age and SEOs now haved added Google+Pages to their daily workflow – which obviously can be strenuous at times since it’s quite likely that a lot of your
Page speed has become a major SEO factor in 2012 and also as a primary factor for user experience of your site: if your site does not load fast enough your potential visitors will be
What if your are missing out on some really valuable backlinks? And not the ones that you still might have to research, but the ones that already exist and point at your page? In my
So Panda is hitting again…and again…and again. And you have to stay up night after night after night to fix the results…*sigh*
Actually, Panda has developed more into a constant cycle where no website can
Publications and Articles
How to Make or Break a Travel Business with AI - Apr '24
Interview: AI Digital Transformation - Apr '24
"Deviceless Travel" - Mar '24
AI & Tourism: Transforming Customer Experiences - Feb '24
My professional journey
I currently head the Travel & Hospitality Divison as Vice President
I am a former Chief Product Officer for the Supply Division of HRS
I was in charge of 180+ technology partners @ Expedia's B2B business
I am a former startup founder including including successful exit
Indepth marketing expertise around SEO, SEM, Affiliate and Display Marketing
Foundations of my education have been formed here
My degree in "Tourism Management" to kick off my career
"Human Resources in Business", part of my Managment Trainee Program
Bachelors Degree in "Media Managment" with hons.
A Masters in Business Administration, summa cum laude
Hi, I am Fritz Oberhummer!
With over 25 years of expertise in the travel and hospitality industry, I bring a transformative vision and profound expertise that drives businesses towards success.
On my blog here you can find my latest thoughts around trends and industry developments
If you want to connect directly you can do this right here: Connect on LinkedIn
© 2024 Fritz Oberhummer
